Every year South by Southwest experiences exponential growth. What once
started out as a moderately sized festival that mostly featured local
artists has transformed into a large scale festival that receives visitors
from around the globe. Between celebrity appearances and the amount of
guerrilla adverting SXSW has become difficult to keep low key. During
mid-march the city of Austin experiences an influx visitors, an increase
in traffic and stress. Navigating through Austin can become a nightmare
during the festival, especially for SXSW “newbies”. Following
the tips listed below can help anyone thoroughly enjoy their SXSW experience.
1. Alternative modes of transportation
Driving your own vehicle during SXSW should be your last option. Traffic
is horrendous and parking is atrocious during the festival. For this reason
consider other methods of transportation. Study Capitol Metro bus routes
and plan your trips accordingly. Although the public transit system in
Austin may not be as developed as those in other regions, bus routes do
exist that can transport you to south and east austin. These areas are
where most of action takes place during SXSW. Other methods like ride
share services and pedicabs are also available.
2. Utilize social media
Social media platforms can be a very useful tool during SXSW. Twitter,
Instagram, Facebook, Snapchat, etc can all become sources of information.
During the festival hashtags and snap stories will be created, through
these mediums you can gather information to guide your SXSW experience.
Not only are these social media sites helpful for connecting and socializing,
but they are also helpful for relaying urgent news. Last year when the
drunk driver collided with pedestrians, people took to Twitter before
most news outlets were able to. Distributing this information quickly
via Twitter prevented people from congregating in that area and being harmed.
3. Pack accordingly
When you venture out for SXSW you are never quite sure what time you will
return home. Long lines, large crowds, and heavy traffic can significantly
alter your plans for that day. For this reason pack for every possible
scenario. Pack a charger, water bottle, extra cash, gear to protect you
from the sun. Spring weather in Austin is usually pleasant, but the temperature
can drop at night. Be sure to pack a light jacket to keep warm. If there
is any chance of rain it would be wise to include an umbrella or poncho.
Being caught in the rain while waiting in line can become very unpleasant
4. Be smart
Being smart during SXSW can range from drinking responsibly to removing
yourself from ridiculously long lines. Even with a badge or wristband
venues can be difficult to enter, plan your time wisely. Some shows may
not be worth the wait, some may be. Always be aware of your surroundings
and any potential dangers. Never get behind the wheel if you have been
drinking. Designate a driver, if this is not possible take a cab.
Enjoy yourself and make lasting memories during this SXSW.
If you are the victim of a negligent driver during SXSW, feel free to
contact us at Kyle Law.